Tired of paying $69/user/month plus 5 separate software subscriptions? Discover why real estate teams are switching to GoHighLevel for flat unlimited user pricing, native SMS, funnels, and booking.
| Feature / Capability | GoHighLevel | Follow Up Boss |
|---|---|---|
| Monthly Cost (Solo Agent) | $97/mo (Starter) | $69/mo (Base) |
| Cost for 5-Person Team | $297/mo (Unlimited users) | $499+/mo ($69/user + addons) |
| Unlimited Users Included | Yes (Unlimited Plan) | No (Per-seat fee) |
| Native Two-Way SMS Marketing | Built-in ($0.0075/sms) | Limited / requires Twilio add-on |
| Website & Landing Page Builder | Built-in (Drag-and-drop) | None (Need ClickFunnels / WordPress) |
| Online Calendar & Showing Booking | Built-in (Unlimited calendars) | Basic / requires Calendly ($15/mo) |
| Review Request Automation | Built-in (Google, Facebook) | None (Need Birdeye / Podium) |
| Multi-Step Visual Automations | Unlimited visual workflows | Action plans (less customizable) |
| White Label Platform for Brokerages | Yes (Pro SaaS Plan) | No |
With Follow Up Boss, adding 3 buyer agents and a transaction coordinator pushes your bill over $350/mo.
GoHighLevel Unlimited ($297/mo) gives you unlimited user accounts, sub-accounts, and logins. Add 10 agents with zero price increase.
Follow Up Boss requires external subscriptions for funnels, booking, reviews, and advanced SMS.
GoHighLevel replaces ClickFunnels ($97/mo), Calendly ($15/mo), Mailchimp ($59/mo), Birdeye ($150/mo), and OpenPhone ($35/mo) in one login.
While Follow Up Boss relies on simple action plans, GoHighLevel offers full visual workflow automation with webhook integrations, AI conversation bots, and multi-channel drip logic.
1-click CSV export from your Follow Up Boss admin settings with tags and notes intact.
Upload CSV into GoHighLevel. Our wizard maps pipeline stages and contact fields automatically.
Deploy our pre-built Real Estate Snapshot with 14-day sequences, showing calendars, and review requests.
kvCORE Alternative →
Compare GoHighLevel vs kvCORE ($499+/mo locked contracts).
Lead Follow-Up System →
Automate instant speed-to-lead replies and 14-day sequences.
CRM for Teams & Brokerages →
How teams scale without paying per-seat software fees.
Field Notes: Buyer's Guide →
12 questions brokers ask before signing a real estate CRM contract.
Test GoHighLevel side-by-side with Follow Up Boss for 30 days free. Free migration assistance included.
No credit card required • Cancel anytime • 1-click snapshot import